MOMENTUM ORIGINALS is a Toronto-based Creative House redefining storytelling in the sports world.
Founded by three creatives who honed their craft in the industry, we recognized a gap: authentic stories and genuine voices were often overlooked.
With the momentum of our careers driving us forward, we set out to blend high-end production with compelling narratives that truly connect.
At Momentum Originals, we craft REAL stories that resonate with REAL audiences—stories that engage, inspire, and build a legacy that lasts.
THE TEAM
Juan Morales is an Emmy-winning Creative Director, cinematographer, and storyteller based in Toronto, with over seven years of experience collaborating with some of North America's most iconic sports brands.
Juan has worked with renowned organizations such as the National Hockey League, Maple Leaf Sports & Entertainment, Canada Soccer, the UFC, and the Professional Women’s Hockey League.
His expertise lies in elevating brands through sports cinematography, compelling storytelling, and impactful social media content creation.
Nicole Shapiro is a cinematographer and video producer based in Toronto, Canada.
These two titles allow her to exercise both her creativity behind the lens as well as her organizational and leadership skills while producing. She aims to build cohesive and inclusive teams to create positive environments for crew to thrive in.
Some of her clients include PWHL Toronto, Toronto Tempo, Northern super League and the YMCA. Agencies and production companies she has worked with include TAXI, Victory, Pique, and VIVA Media. Her current focus lies within commercial and music video work and takes pride in bringing a new perspective to the creative table.
Akim Burke is a Producer and Digital Content Creator, specializing in managing video productions from concept to completion.
With experience at Maple Leaf Sports & Entertainment and Rogers Sports & Media, he has led teams and projects to deliver dynamic content for clients like the CHL, PWHL, and NFL Canada.
Akim combines creative direction, technical expertise, and production management to craft visuals that captivate audiences across social, web, and live events.